TikTok Shop enforces stricter first-image rules than most marketplaces — get it wrong and your listing can be flagged or hidden. Here's what TikTok Shop actually requires for product images.
| Minimum size | 600 × 600px |
| Recommended size | 800 × 800px or larger, square (1:1) |
| File size limit | 5MB per image (TikTok's own upload paths vary between 5MB and 10MB — 5MB is the safe number to design for) |
| Format | JPEG or PNG |
| Images per listing | Up to 9; at least 5 high-quality images recommended |
| First image rules | White background, no text, icons, borders, or watermarks |
TikTok Shop's listing quality checks specifically target the first image — a watermark, non-white background, or overlaid text on that image is one of the most common reasons a listing gets flagged for review. Since shoppers scroll TikTok Shop the same way they scroll their For You feed, a clean, sharp, square first image is what gets the tap in the first place.
Cropping to square, clearing the background to white, and stripping any text or watermarks by hand across every product is slow. Snaply generates TikTok Shop-ready product photos sized to 1200 × 1200px — comfortably above TikTok's recommended floor — with a clean background out of the box.